You got questions? We have (some) answers
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Shifka is an all-day pita shop at 324 Bowery in NoHo, New York. Pitas, bowls, dips and soft serve — plus natural wine and beer. It's counter service: you order at the counter, watch your pita get built in front of you, and either take it to go or grab a seat.
The food is Mediterranean street food. We call it fast craft, not fast casual — every pita is a chef-driven dish, not a build-your-own assembly line. Good food doesn't have to be sit-down or expensive, and fast food doesn't have to be bad.
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324 Bowery, New York, NY 10012 — on the Bowery in NoHo, between Bleecker and East 2nd, a few minutes from the Bleecker Street and Broadway–Lafayette stations. We’ll be announcing a second location soon :)
We're open daily, 11am to 10pm. You can reach us at (646) 833-7006 or hello@shifkanyc.com.
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A Shifka is one of our favorite ingredients! It is a pickled yellow pepper that is native to Bulgaria. Over time, it spread widely throughout the middle east and is a staple of pita shops and falafel stands in that part of the world. Every signature pita comes with pickles, chopped salad, tahini and a Shifka pepper.
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Plenty. Our falafel and cauliflower shawarma pitas are both vegetarian, as is the sabich (fried eggplant, soft egg, amba aioli). So are the tempura cauliflower, the little gem salad, the cucumber and tomato salad, and the za'atar fries.
Three of our four dips — muhammara, babaganoush and matbucha — are vegetarian and dairy-free. Labneh is yogurt-based. If you're eating fully plant-based, ask us at the counter and we'll tell you exactly what's in it.
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Yes — make it a bowl for $3. Same fillings, over rice or freekeh, or on a shuk salad.
What we don't do is let you build your own bowl from a hundred ingredients. Every combination on the menu is a dish a chef put together on purpose. That's the whole idea.
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Yes! and it's a real part of what we do — office lunches, parties, film sets, launches. Groups from 10 people up to 300+.
The catering menu is a build-your-own Shifka bar: pick a main, a grain, toppings and sauces, ordered in multiples of ten. Dips, salads, za'atar fries and individually wrapped sandwiches are available as add-ons. You can download the full catering menu and submit an order from our Catering & Events page, or email hello@shifkanyc.com.
Notice we need: under 50 people, get in touch and we'll do our best on short notice. Over 50 people, 24 hours.Over 100 people, 48 hours. The more warning you give us, the better we can do.